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Why Mobile
VAS?
While Mobile Value Added Services (MVAS) as a concept is very exciting
with variety of offerings, it is facing a great deal of challenge in
coming into the mainstream. The challenges of identifying (a)
Appropriate services and their deployment, (b) Content management and
content partners, and (c) Pricing & Revenue sharing models loom
large at the stake holders. The objective of this seminar is to
highlight Business opportunities and Technology challenges in Mobile
VAS and offer solutions for implementation.
Speakers:
Mobile VAS experts from Consultancy Organizations, Network Operators,
Content Providers, Application Developers, Media Managers, Platform
vendors and OSS
/ BSS Vendors will make presentations on the strategic and implementation
issues with lectures & case studies.
Who should attend?
CEOs, CTOs, VAS Business/ Marketing / Delivery Heads, VAS Analysts /
Developers/Architects / Integrators / Consultants and Project Heads
from companies engaged in any of Mobile Network Operation, Content
Provision, Application Development, Technology Enablement, Equipment /
Handset Supply, Mobile Advertisement, Billing and Pricing, Media, VAS
Research and Consulting etc.
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Date
& Venue:
Date: 27th & 28th May 2008
Time: 9.30 AM to 5.15 PM
Venue: Hotel Royal Orchid, Airport
Road, Bangalore
Registration
Fee: 11000/- plus tax 12.36% (Total of Rs. 12,360)
(includes lunch, tea and course material)
Group Discount: 10% for three and more participants from same company.
Cancellation Charges: 50%, if cancelled before 15th May. 100% after
15th May. However, alternate delegate is allowed in lieu of
cancellation.
Service Tax number: EVS/CTC/AABCV2366EST001
PAN Number: AABCV2366E
Contact for Registration: Ms Geeta
Tel: 080 - 25711004 / 25711008 / 9845387599
Fax: 080 - 25711008
Mail: mobilevas@vibrantec.net
Mode of Payment: Cheque to be drawn in favour of "Vibrant
Tech Private Limited" and sent to:
Vibrant Tech P Ltd,
14, Nanjappa Reddy Layout,
8th Block, Koramangala,
Bangalore-560095.
http://www.vibrantec.net/
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Agenda:
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Day 1
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Time
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Topic
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Speaker
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09.45 – 10.00
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Welcome
& Introduction
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Vibrant
Tech
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Business
Opportunities & Challenges
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10.00 – 10.30
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Key Note
Address – VAS Outlook for India
·
VAS Today- Market Drivers, Potential & ARPU
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Will Regulatory uncertainty around spectrum continue to hinder
promotion of VAS
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TRAI
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10.30 – 11.30
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VAS as a
Revenue Enabler
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Current VAS Offerings and their Challenges
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Promoting VAS Applications – Strategies for Strengthening and
creating awareness for a larger User Base
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The Value Chain – Role of Key entities
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Meeting rich VAS features at low cost – what are the
Collaborative promotions
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Sasken
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Assessment
of Applications and Services on VAS
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11.45 – 13.00
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1. New
Services and their opportunities
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Mobile Search, Mobile Navigation, LBS, Mobile
TV
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User generated content and social networking communities.
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Content Localization - Beyond Bollywood and Cricket?Interactive
services in TV programs, Branded content production - what are
the development trends?
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MobilGenie
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14.00 – 14.45
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2. Mobile
Positioning and Location Based Services
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Resource tracking with dynamic distribution / Proximity-based
notification: what is the backbone technology?
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LBS – A way to more income; Challenges to growth and market
drivers
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TeliBrahma
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14.45 – 15.30
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3. Mobile
Advertising - a new Revenue
Avenue
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What are the factors influencing / hindering mobile advertising.
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Do we have the right infrastructure & ecosystem for mobile
advertising to flourish?
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How could core Business Applications benefit and what are the
growth projections.
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What is the technology behind Mobile
advertising?
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OnMobile
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15.45 – 16.45
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4. Going
from ‘e’ to ‘m’ – what is driving M-Commerce
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Mobile customer and M-Commerce applications
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Payment methods and issues in Mcommerce
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How secure is Commerce through Mobile?
– Key Security concerns
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Aricent
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Day 2
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Time
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Topic
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Speaker
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09.45 – 10.45
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5. Mobile
Entertainment
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Mobile Games, Mobile Music, Mobile
TV
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One97
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10.45 – 11.30
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6. Enterprise
Solution and Mobile Marketing
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Mobility Services and Solutions for an Enterprise
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Cellebrum
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Technology
and Revenue
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11.45 – 12.45
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Content
Management Challenges
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Technology Enabler – The backbone for delivering the content
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NMS Communications
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13.45 – 14.45
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VAS
Pricing and Billing
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How is Pricing and Billing done for VAS offerings?
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Next generation Billing – pricing for the hot content.
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SunTec
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14.45 – 15.45
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Partnership
Deals and Revenue Models
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Content Providers vs Operators vs Device vendors
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Successful revenue models
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Vibrant Tech
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Conclusion
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About
the Organisers
Vibrant Tech P Ltd, Bangalore
is the pioneer in disseminating knowledge to corporate enterprises in the
emerging areas of telecom technology, more specifically in Wireless
Communication. The company has conducted about 50 Conferences over the
last ten years in which more than 500 senior professionals have made
presentations to about 5000 delegates.
Click
here for Registration form
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